Happy Birthday Louise Brown – #IVF40

40 years on from the birth of the first IVF baby, Genesis is spotlighting a number of personal experiences of IVF to explore some of the benefits and costs of this now famous intervention for those struggling to conceive.

Our research brings to light the fact that while IVF has brought great joy to many families, the success rates are far lower than people imagine, while costs are significantly higher. Genesis is calling on the regulator to intervene in what has become a highly commercialised and exploitative market.